Best TOP 50 Boards
On the 14th, Koo Chang-hwan, the director of the Korea Enterprise Reputation Research Institute, said, "According to the results of the analysis of brand big data for girl group brand reputation in July 2024, the aespa brand ranked first. In the link analysis, 'addicted,' 'chant together,' and 'record' came out high, and in the keyword analysis, 'Supernova, My, concert' came out high. In the positivity/negativity ratio analysis for the aespa brand, the positivity ratio was analyzed to be 91.38%."
The Korea Enterprise Reputation Research Institute analyzed 60,356,202 brand big data from June 14, 2024 to July 14, 2024 to analyze girl group brand reputation big data and measured the brand reputation index by participation index, media index, communication index, and community index for girl group brands.
The brand reputation index is an index created through brand big data analysis that finds that consumers' online habits have a great influence on brand consumption. The girl group brand reputation index can measure positive and negative evaluations of girl groups, media interest, and consumer interest and communication volume. The brand reputation monitor's channel analysis is also included.
