[All] Espa, August Girl Group Brand Reputation 1st Place… Ive 2nd Place, Red Velvet 3rd Place

[My Daily = Reporter Kang Da-yoon] The group Espa took first place in the girl group brand reputation rankings for August 2024.

According to the Korea Corporate Reputation Research Institute on the 11th, the girl group brand reputation big data analysis results for August 2024 showed Espa in 1st place, Ive in 2nd place, and Red Velvet in 3rd place.

The Korea Enterprise Reputation Research Institute analyzed 50,762,506 pieces of brand big data measured from July 11, 2024 to August 11, 2024 for girl group brand reputation big data analysis, and measured the brand reputation index by participation index, media index, communication index, and community index for girl group brands. Compared to 60,356,202 pieces of girl group brand big data in July, it decreased by 15.90%.

The brand reputation index is an index created through brand big data analysis, which finds that consumers' online habits have a great influence on brand consumption. The girl group brand reputation index can measure positive and negative evaluations of girl groups, media interest, and consumer interest and communication volume. The brand reputation monitor's channel analysis is also included.

The aespa (Karina, Winter, Giselle, Ningning), which ranked first in girl group brand reputation, was analyzed to have a brand reputation index of 5,248,038, with a participation index of 145,112, a media index of 691,603, a communication index of 2,023,966, and a community index of 2,387,357. Compared to the brand reputation index of 6,189,495 in July, it has dropped by 15.21%.

2nd place, Ive (An Yu-jin, Gaeul, Ray, Jang Won-young, Liz, Lee Seo) brand was analyzed to have a brand reputation index of 3,139,779 with a participation index of 202,436, a media index of 655,395, a communication index of 732,565, and a community index of 1,549,383. Compared to the brand reputation index of 4,533,636 in July, it has dropped by 30.74%.

3rd place, Red Velvet (Irene, Seulgi, Wendy, Joy, Yeri) brand was analyzed to have a brand reputation index of 3,042,262 with a participation index of 77,248, a media index of 814,891, a communication index of 817,304, and a community index of 1,332,819. Compared to the brand reputation index of 3,958,984 in July, it has dropped by 23.16%.

According to Koo Chang-hwan, director of the Korea Enterprise Reputation Research Institute, "According to the results of the analysis of girl group brand reputation big data in August 2024, the aespa (Karina, Winter, Giselle, Ningning) brand ranked first. When analyzing the girl group brand category, it decreased by 15.90% compared to 60,356,202 girl group brand big data from July. A detailed analysis shows that brand consumption increased by 0.19%, brand issue decreased by 12.92%, brand communication decreased by 8.54%, and brand diffusion decreased by 23.41%."

He continued, "In the link analysis of the aespa brand, 'record, overwhelm, hit' came out high, and in the keyword analysis, 'Supernova, Armageddon, global tour' came out high. In the positivity/negativity ratio analysis of the aespa brand, the positivity ratio was analyzed to be 92.87%," he analyzed the brand big data.

The August 2024 analysis of girl group brand reputation included aespa, Ive, Red Velvet, Kiss of Life, Seraphim, Twice, Blackpink, Oh My Girl, Signature, (G)I-dle, Apink, Triple S, AiliR, Girls' Generation, Nmix, Baby Monster, fromis_9, STAYC, HighKey, Dreamcatcher, Mamamoo, WJSN, Kepler, LOONA, New Jeans, April, Woowa, Girl's Day, DIA, Bling Bling, Elris, EXID, Eunice, B.V.G, LABOUM, f(x), Cat's Eye, Suphia, XG, Classy, ​​Everglow, Weekly, Black Swan, Tweety, Billy, Bad Villain, Ladies' Code, Limelight, YoungpaC, and Resenne.

Congratulations to Espa for taking first place in the August girl group brand reputation rankings!