[All] Espa, #1 in brand reputation

Espa took first place in brand reputation among all idol groups in August!

Awesome. 2nd place is Seventeen and 3rd place is Ive!!

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According to the analysis of big data for the idol group brand reputation in August 2024, 1st place was Espa, 2nd place was Seventeen, and 3rd place was Ive.

​The Korea Corporate Reputation Research Institute extracted 76,116,437 pieces of idol group brand big data from July 15, 2024 to August 15, 2024 for idol group brand reputation big data analysis. Compared to 80,164,793 pieces of idol group brand big data from July, it decreased by 5.05%.

​Idol group brand reputation is a brand category analysis that integrates boy groups and girl groups, and analyzes the brand reputation index by measuring consumer participation index, media index, communication index, and community index for idol group brands.

The top 30 idol group brand reputation rankings for August 2024 were analyzed to be in the following order: aespa, Seventeen, Ive, Red Velvet, Triple S, Stray Kids, Twice, Blackpink, NCT, SHINee, Enhypen, BTS, Seraphim, Tours, Girls' Generation, Kiss of Life, The Boyz, (G)I-dle, Ailin, RISE, Infinite, N-MIX, EXO, BTOB, Highlight, Super Junior, Zerobase One, Oh My Girl, Apink, and Monsta X.

"The aespa brand, which ranked first in idol group brand reputation in August 2024, showed high results in link analysis for the terms 'long-running, powerful, and proven', and high results in keyword analysis for the terms 'supernova, music powerhouse, global tour'. In the positivity/negativity ratio analysis, it recorded a positivity ratio of 93.45%," the brand analysis said.

Reporter Park Byeong-gyu

Article Source

https://www.polinews.co.kr/news/articleView.html?idxno=660554