[talk] It's amazing that you've been selected as the advertising model for KB Kookmin Bank for 5 consecutive years!

KB Kookmin Bank announced on the 3rd that it recently signed a new contract with idol group Espa as its advertising model.

Kookmin Bank first selected aespa as its advertising models in 2021 and has been using them for five years this year. Last year, they co-produced the song "Live My Life" while releasing an advertisement for KB Liv Mobile featuring aespa. The song was also included in aespa's first full-length album. In 2023, aespa members made a special appearance in the web drama "Walk into the Wilderness" produced by Kookmin Bank.

A KB Kookmin Bank official said, “We will continue to carry out diverse brand communications with aespa this year as well.”