Best TOP 50 Boards
Marie Francois Gerber
This campaign is the first collaboration between Cha Eun-woo and Go Yoon-jung, who are currently the brand's signature muses.
From the evening of the 9th when the teaser was first released, word of mouth about the chemistry between the two people spread through various portals, SNS, and communities, surpassing 17 million cumulative views in just 10 days.
In response, Marie-François Gerber's side additionally released a 60-second full version video including unreleased cuts through their official YouTube and Instagram accounts. As a result, its popularity skyrocketed, reaching 20.56 million views today (the 22nd), just 12 days later.
In the released video, the two perfectly pulled off the classic logo T-shirt and denim items, creating a scene from a movie. In particular, the sight of the two seemingly on a 'home date' stimulated viewers' excitement.
In addition, director Yoo Kwang-hwang, famous for his sensuous directing, directed the film, and the background music also adds to the atmosphere, drawing rave reviews that say, "It's like a movie." In fact, the brand's customer center is reportedly flooded with inquiries asking about background music information.
Cha Eun-woo and Go Yoon-jung are awesome
Are the two of them real?
The visuals are crazy