[talk] Daesung MyMac selects new brand model ‘Cha Eun-woo’… Believe it campaign launched

Daesung Mymac has selected Cha Eun-woo as its brand model for 2025 and is launching the Believe It campaign.

Cha Eun-woo, who is active in various fields, is a member of the group Astro and has a large fan base as a singer and actor.

Daesung My Mac said, “We chose Cha Eun-woo as our model because his overwhelming presence and trustworthy image fit the values ​​pursued by the brand,” and added, “Please look forward to the Believe it campaign that Daesung My Mac and Cha Eun-woo will create together.”

The new campaign, 'Believe it.', was planned by Daesung Mymac to clearly convey the brand's confidence to students and parents nationwide.

Daesung Mymac has a large number of instructors who are well-received by test takers in all areas of the CSAT, and in particular, the phrase 'Believe it.' contains the meaning of asking you to completely trust the first-class Daesung Mymac instructors such as Kim Seung-ri for Korean, Image for Mathematics, Lee Myeong-hak for English, Lim Jeong-hwan for Social Studies, and Lee Hoon-sik for Earth Science, as well as the new instructors who have gone through a rigorous selection process and verification in Daechi-dong over the past several years.

It also contains the meaning of trusting content that is differentiated from competitors, such as 'Gangdae Mock Test X', which is Daesung MyMac's own self-produced content, and 'Daesung In Live', where you can experience the instructors and self-content of Daesung Academy, a top-tier entrance exam preparation institute, live.

The story and video for the newly launched Believe It campaign will be released on the Daesung My Mac website and YouTube channel on the 21st.