[talk] Cha Eun-woo Effect, Yellow Chicken Garlic in the Deep Cumulative Sales Surpass 100,000

Yellow Food Yellow Chicken announced today that it has surpassed 100,000 cumulative sales in just over a month since the launch of its new menu item, Garlic in the Dip.

Garlic in the Dip, which presents a new charm of garlic, is a menu launched to establish itself as a leading garlic chicken in the chicken market, following the popularity of 'Spicy Garlic Chicken', which has maintained its position as a bestseller since its launch in 2020.

Garlic in the Deep proved the high interest and popularity of consumers in the new menu by exceeding 100,000 units sold on November 13, 27 days after its launch on October 17.

It is analyzed that Yellow Chicken's advertising campaign with model Cha Eun-woo, which was conducted at the same time as the launch of Garlic in the Deep, received a great response and contributed to achieving 100,000 cumulative sales.

Finally, the Cha Eun-woo effect is showing up in sales performance. Good.