[All] You became a model for Shinhan Bank.

Cha Eun-woo selected as new model. Photo ㅣShinhan Bank

Following popular actor Byun Woo-seok being selected as the new model for NH Nonghyup Bank last year, Cha Eun-woo has become the new face of Shinhan Bank.

On the 31st of last month, Shinhan Bank released a teaser video on social media with the caption, “Introducing our new advertising model,” along with a silhouette of a person.

As soon as this video was posted, comments with the name 'Cha Eun-woo' followed. It received a lot of attention, with 150,000 YouTube views and 18,000 Instagram likes in just one week. Due to this positive response, Shinhan Bank announced the news of its new model selection earlier than originally scheduled.

Shinhan Bank plans to deliver positive energy of growth and innovation with Cha Eun-woo, who is receiving favorable reviews from all generations for his ceaseless challenges across genres and fields. On the 11th, a video advertisement containing Cha Eun-woo's trendy charm will be released to coincide with the launch of the 'SOL Group Account Service'.

Cha Eun-woo will be showing off his diverse character acting skills by participating in family, dog butler, tennis, and wine gatherings in line with the concept of a 'handsome gathering account holder for gathering well' through the video advertisement for 'SOL Gathering Account', a newly launched service that collects services to increase customer convenience.

This video advertisement can be seen through various channels including digital platforms such as TV, YouTube, OTT (online video service), and outdoor media.

A Shinhan Bank official said, “Starting with this video commercial, we will work with Cha Eun-woo to promote various products and services that enhance financial convenience from the customer’s perspective and build a positive brand image.”

You became a model for Shinhan Bank

As expected, it's the trend