[All] G-Dragon (88) is so powerful, beats Cha Eun-woo and takes first place in December boy group individual brand reputation

Big Bang's G-Dragon ranked first in the boy group individual brand reputation rankings for December 2024.

The Korea Enterprise Reputation Research Institute extracted 84,468,623 pieces of brand big data on 745 boy group members from November 14, 2024 to December 14, 2024 for analysis of boy group individual brand reputation big data. The brand reputation index was analyzed using participation index, media index, communication index, and community index created through analysis of consumer behavior on boy group individual brands. Compared to 70,338,147 boy group brand big data in November, it increased by 20.09%.

The brand reputation index is an index created through brand big data analysis that finds that consumers' online habits have a great influence on brand consumption. Through the analysis of boy group individual brand reputation, positive and negative evaluations, media interest, consumer interest, and communication volume for boy group individual brands can be measured. The analysis of boy group individual brand reputation also includes brand value evaluation analysis that measures brand influence and qualitative evaluation by brand reputation monitors. The brand reputation analysis includes the recommendation index as a weighting factor.

The top 30 boy group individual brand reputation rankings for December 2024 were analyzed in the following order: Big Bang G-Dragon, Astro Cha Eun-woo, BTS Jin, Rise Won Bin, BTS Jimin, Wanna One Kang Daniel, BTS Jungkook, Big Bang Daesung, Big Bang Taeyang, BTS V, SHINee Key, Super Junior Heechul, EXO Baekhyun, Wanna One Park Ji-hoon, Super Junior Kyuhyun, SHINee Minho, Rise Sohee, Seventeen Jun, BTS J-Hope, BTS RM, TVXQ Changmin, Wanna One Kim Jae-hwan, Seventeen Mingyu, Rise Sungchan, Seventeen Jeonghan, The Boyz Sunwoo, Seventeen Hoshi, Wanna One Hwang Min-hyun, BTS Suga, and The Boyz Hyunjae.

Big Bang's G-Dragon, who ranked first in boy group individual brand reputation, was analyzed to have a brand reputation index of 7,685,320, with a participation index of 1,735,990, a media index of 1,380,505, a communication index of 2,178,469, and a community index of 2,390,356. Compared to the brand reputation index of 3,426,896 in November, it went up by 124.26%.

2nd place, Astro's Cha Eun-woo brand was analyzed to have a brand reputation index of 5,335,804 with a participation index of 1,653,066, a media index of 708,553, a communication index of 1,045,131, and a community index of 1,929,054. Compared to the brand reputation index of 3,680,064 in November, it went up by 44.99%.

3rd place, BTS Jin's brand reputation index was analyzed to be 5,296,716, with a participation index of 246,874, a media index of 537,515, a communication index of 1,517,645, and a community index of 2,994,682. Compared to the brand reputation index of 4,208,846 in November, it went up by 25.85%.

4th place, Rise Wonbin brand was analyzed to have a brand reputation index of 3,162,365 with a participation index of 356,122, a media index of 319,109, a communication index of 595,481, and a community index of 1,891,653. Compared to the brand reputation index of 1,588,939 in November, it went up by 99.02%.

5th place, BTS Jimin's brand reputation index was analyzed to be 2,801,882 with a participation index of 259,954, a media index of 355,808, a communication index of 909,342, and a community index of 1,276,778. Compared to the brand reputation index of 1,891,599 in November, it went up by 48.12%.

According to Koo Chang-hwan, director of the Korea Enterprise Reputation Research Institute, "As a result of analyzing the boy group individual brand reputation big data for December 2024, Big Bang's G-Dragon brand ranked first. When analyzing the boy group individual brand category, it increased by 20.09% compared to 70,338,147 boy group individual brand big data from November. A detailed analysis shows that brand consumption increased by 42.67%, brand issues increased by 28.25%, brand communication increased by 7.33%, and brand diffusion increased by 19.43%."

Then, "Big Bang's G-Dragon, who ranked first in boy group individual brand reputation in December 2024, had high results in link analysis for the phrases 'comeback, unrivaled, unchanging', and high results in keyword analysis for 'home sweet home, power, mama.' In the positivity/negativity ratio analysis, the positivity ratio was analyzed to be 91.49%," the brand analysis said.