[talk] Blackpink's Jennie Appointed as Goodwill Ambassador for the Seoul Tourism Foundation

The Seoul Metropolitan Government and the Seoul Tourism Foundation have appointed global K-pop artist Jennie as the honorary ambassador for Seoul Tourism for 25 years.

Jennie, a globally recognized influencer in various fields including music, fashion, and lifestyle, has expressed her deep affection for Seoul, stating, "Seoul is a city of inspiration for me" and "Seoul's sensibility is my style." This campaign is expected to perfectly blend Seoul's sophisticated and sophisticated image with Jennie's charm.

This campaign, driven by the message "Absolutely in Seoul," features a captivating visual experience that captures the boundless stories unfolding in Seoul. The first episode, "DALTOKKI," is structured like a short film, maximizing immersion through the storytelling of protagonist Jenny's exploration of various locations in Seoul, including Gyeongbokgung Palace, Nodeul Island, and Seongsu-dong.