[talk] Idol Personal Brand Reputation November 1st Blackpink Rosé, 2nd Espa Karina, 3rd BTS Jin

According to the results of a big data analysis of individual idol brand reputation in November conducted by the Korea Corporate Reputation Research Institute, BLACKPINK's Rosé ranked 1st, Espa's Karina 2nd, and BTS's Jin 3rd.

From October 28 to November 28, 185,634,868 pieces of big data on the personal brands of 1,730 idols were extracted and analyzed to measure the brand reputation index by consumer participation index, media index, communication index, and community index for the idol personal brands. Compared to 167,590,809 pieces of big data on personal brands of idols in October, it increased by 10.77%. A detailed analysis shows that brand consumption increased by 58.45%, brand issues increased by 20.60%, brand communication increased by 1.33%, and brand diffusion increased by 10.12%.

The Korea Corporate Reputation Research Institute extracted 185,634,868 pieces of big data on the personal brand reputation of 1,730 idols to analyze the brand reputation index by measuring the consumer participation index, media index, communication index, and community index for the idol personal brand. Compared to 167,590,809 pieces of big data on the personal brand of idols in October, it increased by 10.77%.