[talk] BLACKPINK, 'Playing with Fire' MV Surpasses 900 Million Views, Team's 12th Total

Girl group BLACKPINK's 'Playing with Fire' music video has surpassed 900 million views on YouTube.

According to YG Entertainment on the 8th, BLACKPINK's "PLAYING WITH FIRE" music video surpassed 900 million views on YouTube at 4:41 AM that day. This is approximately 8 years and 1 month since its release on November 1, 2016.

'Playing with Fire' is one of the double title tracks of BLACKPINK's second digital single, and is a tropical house genre song. It gained popularity for its witty lyrics that compare the heart of a girl in love to 'playing with fire', combined with the powerful performances of the four members.

With this, BLACKPINK now has 12 videos with over 900 million views out of a total of 47 videos with over 100 million views. Before "Playing with Fire," these include "DDU-DU DDU-DU" (2.2 billion views), "Kill This Love" (2 billion views), "BOOMBAYAH" (1.7 billion views), the "How You Like That" performance video (1.7 billion views) and music video (1.3 billion views), "As If It's Your Last" (1.4 billion views), Lisa's solo song "MONEY" exclusive performance video (1 billion views), Jennie's solo song "Solo" (1 billion views), "Ice Cream" (900 million views), the "Pink Venom" music video (900 million views), and the "Whistle" music video (900 million views).

Meanwhile, BLACKPINK continues to set unrivaled records as they reign as the 'Queens of YouTube.' Their official YouTube channel has over 95.3 million subscribers, the most among artists worldwide, and the cumulative number of channel views has surpassed 37.5 billion.