[talk] Blackpink's 'Rosé' as the new face of 'Ppurinkle'... bhc, speeding up its conquest of the global market

https://it.chosun.com/news/articleView.html?idxno=2023092129526

Blackpink Rosé becomes the new face of 'Ppurinkle Chicken'. Ppurinkle Chicken is BHC's representative popular menu. BHC is expected to accelerate its global market conquest led by Rosé.

According to industry sources on the 10th, BHC has selected Rosé as its new model. It is currently in the contract signing stage and is expected to proceed with new menus and global marketing with Rosé in the future.

BHC is expected to accelerate its global strategy with Rosé joining the brand, which already has actor Hwang Jung-min and table tennis player Shin Yu-bin as its models. This hiring of a model also coincides with efforts to raise awareness of 'K-Chicken' in the global market.

BHC's signature menu, 'Ppurinkle', is receiving great response not only in Korea but also in overseas markets. According to BHC, 'Ppurinkle' is sold in 7 countries including Malaysia, Thailand, the US, Hong Kong, Singapore, Canada, and Taiwan. There are. Cumulative overseas sales have exceeded 900,000 units.

Among the menus sold overseas, 'Ppurinkle' is the number one seller in all countries. It is evaluated as a trendy chicken with a unique taste, and it is receiving a hot response as word of mouth spreads quickly, especially among consumers in their 20s and 30s. This is an explanation of what is being obtained.

BHC is also expecting a 'Rosé effect' as Rosé's recent collaboration with world-renowned singer Bruno Mars, titled 'Apartment', has become a hit.

In the chicken franchise market, competition for the 'No. 1 spot' is becoming increasingly fierce, and model hiring has emerged as an important factor in determining the winner. Although BHC is ranked No. 1 in domestic chicken franchises in terms of sales, BBQ and Kyochon Chicken are closely following, so it is difficult to feel at ease. This is the consensus in the industry.

Rosé is a pudding?!!!!!

Wow, I wish you had added pocari too

I'm really looking forward to the Rosé Purinkle commercial too :)