[소통] Boynextdoor Galaxy Controversy Summary (ft. Controversy over Bonek, who was promoting Galaxy, showing off iPhone at the airport?)

Boynextdoor was seen using an iPhone at the airport, switching to Apple after the Galaxy collaboration. Here are the reactions from fans and the background of this controversy.

The controversy began: iPhone caught at the airport
On October 11th, the members of Boynextdoor were spotted leaving Incheon Airport for Madrid, Spain, and the members were seen taking selfies with their iPhones. In particular, some of the members were wearing AirPods Max, which drew a lot of attention because they switched to Apple products right after their collaboration with Samsung!

Collaboration with Samsung, what's next?
Boynextdoor began its collaboration with Samsung in December of last year, when it attended the Galaxy S23 FE launch event. Samsung Electronics provided generous support, sending a coffee truck for Boynextdoor. However, a few months after the contract ended, controversy arose when Boynextdoor showed off Apple products at the airport. Fans were grateful for Samsung’s support, but were disappointed that Boynextdoor immediately switched to other brands’ products.

Fans' reactions
There are a variety of reactions in online communities.
- “It seems rude to switch to an iPhone right after the advertising contract ends.”
- “After the contract ends, you can use it freely, but I don’t think there’s a need to show it off like that.”
- There are many voices of disappointment from fans, such as “The problem is that this kind of thing keeps happening when Samsung collaborates with celebrities.”

What about previous cases?
In fact, this is not the first time something like this has happened. Blackpink, BTS’s V and Jungkook, and Lovelyz’s Mijoo also caused similar controversies by switching back to iPhones after finishing promotional activities for Samsung Galaxy. As this phenomenon repeats itself, some are saying that Samsung Electronics needs to consider collaborating with influencers who actually use Galaxy as promotional models.

This controversy has made me wonder how idol groups like Boynextdoor will continue to collaborate with brands. There is also growing interest in how Samsung Electronics will adjust its marketing strategy going forward.

What do you think about this controversy? Share your thoughts in the comments!