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[talk] Laneige hit the jackpot by selecting BTS Jin as its ambassador.
2024.10.10 14:05
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https://community.fanplus.co.kr/bts/82409734
Recently, Amorepacific's global beauty brand LANEIGE announced that it had selected Jin as its first male global ambassador. Following this, it released a campaign video and images titled 'WELCOME! This is BTS Jin's Cream Skin Lab' through YouTube and SNS, drawing a heated response from around the world.
As soon as Jin's campaign was released, Laneige Cream Skin ranked first in sales across all genders and all age groups (teens, 20s, 30s, and 40s and older) at Olive Young, Korea's number one drugstore chain, proving Jin's powerful influence.
I think the visuals are the best for a beauty advertisement.
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