[talk] Byun Woo-seok, 1st place in June drama actor brand reputation

According to the analysis of big data for the drama actor brand reputation in June 2024, Byun Woo-seok ranked 1st, followed by Chun Woo-hee and Kim Hye-yoon.

The Korea Corporate Reputation Research Institute measured 71,960,710 brand big data of 50 actors appearing in dramas aired from May 11, 2024 to June 11, 2024, based on consumer brand participation, media volume, communication volume, and community volume, and indexed them using a brand reputation algorithm. Compared to 67,895,282 pieces of drama actor brand big data from May, it increased by 5.99%.

​The drama actor brand reputation analysis was conducted by analyzing brand big data with participation index, media index, communication index, and community index. The brand reputation index is an index that extracts brand big data, analyzes consumer behavior with a reputation analysis algorithm, and classifies it into participation value, communication value, media value, community value, and social value and weights it.​

Brand reputation big data analysis can measure positive and negative evaluations of a brand, media sources and interest, consumer interest and communication volume, community spread of issues, and reactions and popularity of content.

The top 30 drama actor brand reputation rankings for June 2024 were Byun Woo-seok, Chun Woo-hee, Kim Hye-yoon, Song Gun-hee, Jung Ryeo-won, Kim Hee-sun, Wi Ha-joon, Jang Ki-yong, Ji Sung, Lee Hye-young, Lee Je-hoon, Park So-yi, Kang Han-na, Go Kyung-pyo, Soo Hyun, Im Soo-hyang, Lee Dong-hwi, Ji Hyun-woo, Hwang Jung-eum, Kim Nam-hee, Uhm Ki-joon, Lee Yoo-bi, Park Sang-won, Lee Seung-hyeop, Lee Joon, Kim Myung-soo, Kwak Sun-young, Lee Yoo-young, Jeon Mi-do, and Lee Min-ki.

The Byun Woo-seok brand, which ranked first in the drama actor brand reputation, was analyzed to have a brand reputation index of 12,399,453 with a participation index of 2,962,927, a media index of 2,277,471, a communication index of 3,356,559, and a community index of 3,802,496.

2nd place, Chun Woo-hee's brand was analyzed to have a brand reputation index of 5,018,136 with a participation index of 1,109,394, a media index of 994,851, a communication index of 1,744,987, and a community index of 1,168,904.

3rd place, Kim Hye-yoon's brand was analyzed to have a brand reputation index of 4,291,674 with a participation index of 1,328,440, a media index of 772,842, a communication index of 925,892, and a community index of 1,264,499.

4th place, Song Geon-hee's brand was analyzed to have a brand reputation index of 4,178,050 with a participation index of 808,751, a media index of 735,520, a communication index of 1,283,315, and a community index of 1,350,464.

5th place, Jeong Ryeo-won's brand was analyzed to have a brand reputation index of 3,870,612 with a participation index of 504,890, a media index of 465,122, a communication index of 1,638,892, and a community index of 1,261,708.

According to Koo Chang-hwan, the director of the Korea Enterprise Reputation Research Institute, “According to the analysis of drama actor brand reputation in June 2024, the Byun Woo-seok brand, which garnered attention from consumers through the drama ‘Seonjae, the Carry Me, the Run Away,’ ranked first. In the big data link analysis, the Byun Woo-seok brand ranked high in the terms ‘warm, sweet, and touching,’ and in the keyword analysis, ‘Seonjae, the Carry Me, the Shower, and Fan Meeting.’ In the positivity/negativity ratio analysis, the positivity ratio was analyzed to be 92.08%.”

Also, "When analyzing the drama actor brand category brand big data for June 2024, it increased by 5.99% compared to 67,895,282 drama brand big data from May. When analyzing in detail, brand consumption decreased by 15.51%, brand issues decreased by 17.25%, brand communication increased by 34.05%, and brand diffusion increased by 20.61%," the reputation analysis said.