[talk] Byun Woo-seok, June Drama Actor Brand Reputation Ranks 1st… Positive Rating Surpasses 92%

The Byun Woo-seok brand, which ranked first in the drama actor brand reputation, was analyzed to have a brand reputation index of 12,399,453 with a participation index of 2,962,927, a media index of 2,277,471, a communication index of 3,356,559, and a community index of 3,802,496.

According to Koo Chang-hwan, director of the Korea Enterprise Reputation Research Institute, "According to the analysis of drama actor brand reputation in June 2024, the Byun Woo-seok brand, which garnered consumers' attention with the drama 'Seonjae Carrying Me Up and Running', was analyzed to be in first place. In the big data link analysis, the Byun Woo-seok brand ranked high in the words 'warm, sweet, and touching', and in the keyword analysis, 'Seonjae Carrying Me Up and Running', 'Shower, and Fan Meeting' ranked high. In the positivity/negativity ratio analysis, the positivity ratio was analyzed to be 92.08%."

https://www.stoo.com/article.php?aid=94055767297