[talk] Byun Woo-seok selected as model for men's grooming brand 'Da-shu'

Byun Woo-seok has been selected as the model for the men's cosmetics brand DASHU .

Byun Woo-seok, who has been receiving much love for his impressive acting in the recently concluded tvN drama 'My Secret Romance', is planning to be even more active with his selection as the 'Dashu' model.

Dashu is a men's lifestyle brand that suggests hair, body, skin care, and makeup to enhance men's value. It has ranked first in the Korean Consumer Satisfaction Index (hair styling products) for nine consecutive years, and its representative product, 'Dashu Classic Style Grooming Tonic', is very popular, having won the Olive Young Awards in the men's care category.

A representative of the Dashu brand said, “Byeon Woo-seok’s sophisticated style and confident charm fit well with the image that Dashu pursues, so we chose him as a brand model,” and “We plan to introduce the new Dashu together with Byun Woo-seok and introduce various grooming tips and new products for men.”

Through this model selection, it is expected that Dashu's philosophy and values ​​will be conveyed to consumers and its position in the men's grooming market will be further strengthened.

The Dashu campaign pictorial and new products featuring Byun Woo-seok can be found sequentially at all Olive Young stores nationwide, the official online mall, and the brand’s SNS .

They say the model changed from Cha Eun-woo to Byun Woo-seok!