[All] “Is this the Byun Woo-seok effect?”… Kyochon’s ‘127.6 billion won’ jackpot hits

Kyochon F&B, which operates Kyochon Chicken, announced on the 11th that it recorded consolidated sales of 127.6 billion won in the third quarter, its highest sales in seven quarters. This is a 14.5% increase compared to the same period last year and the highest sales since the fourth quarter of 2022 (128.9 billion won).

Kyochon F&B cited the increase in sales during the summer peak season, including Boknal, as the reason for the increase in sales. It also analyzed that the newly introduced 'Kyochon Corn' in July also contributed to the increase in sales by gaining popularity.

There is also the effect of increased exports as overseas business continues to be strengthened. As of the end of the third quarter, the number of overseas franchises is 77 in 7 countries. The cumulative number of members reached 5.86 million through the activation of the Kyochon ordering app, and the growth of new businesses such as buckwheat noodles, sauces, craft beer, and eco-friendly packaging was also effective.

I guess the model effect is big