The poster for the JTBC drama 'Strong Woman Kang Nam-soon' won the Grand Prize in the Branded Content & Entertainment category and the Gold Prize in the OOH category and the Print category at the '2024 Korea Advertising Awards' hosted by the Korea Advertising Federation.
According to JTBC on December 2, the Korea Advertising Awards is the most prestigious advertising award in Korea, and this year, about 1,200 entries were submitted to compete in 14 general categories.
The 'Strong Woman Kang Nam-soon' poster, which reflects the drama's content dealing with a new synthetic drug case, was made into a simple test paper that allows you to see if a suspected drug liquid is positive by dropping it on the poster, creating a buzz. It was evaluated as providing a solution to inform viewers of the actual dangers of drugs and protect themselves so that the drug case does not end up as mere drama material.
'Strong Woman Kang Nam-soon' is a drama depicting the activities of mother and daughter heroes 'Kang Nam-soon (Lee Yoo-mi), Hwang Geum-ju (Kim Jung-eun), and Gil Jung-gan (Kim Hae-sook)', and recorded the highest viewership rating of 11.1% in the metropolitan area and 10.4% nationwide (based on Nielsen Korea paid households) at the time of its airing in 2023.
Actor Byun Woo-seok, who enjoyed a sensational popularity this year with his role as Ryu Seon-jae in tvN's 'My Secret Romance', also appeared in this drama, contributing to its success.
Gangnam Soon was fun, but when will season 3 come out?
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Comments 22
myBuffalo787
저도 정말 재미있게봤네요 3도 언전게 나올것 같아요~
wpxlcjstk1
와아ㅏㅇ 강남순 진짜 재미있었죠ㅎㅎㅎ 축하합니당 거기에 우석씨도 나오셨었군요
alstnsrl123
정말재미잇엇는데!!ㅎㅎㅎ
시즌3도 기대해보겟습니다~~
kiGiraffe394
힘쎈여자 강남순 너무 재밌어요.
드러마 대박니세요!♡
suZebra199
강남순 못봤는데 다시 봐야겠네요.
우석님 보러 ㄱㄱ 합니다.
kmjun2202
오 포스터 하나에도 저런 깊은 의도와 뜻이 있었네여
그냥 지나치고 끝날 것이 아니었네여
주의깊게 보지 않아서 몰랐어여
kaPangolin252
저도 강남순은 아직 안봤는데...궁금하네요.
웡웡
저 드라마도 되게 재밌게 봤는데 포스터도 상 받으니까 또 괜찮네요
어떤 마약 액체를 떨어뜨려야 반응이 달라지는 걸까요
faSquirrel809
후속작은 별로라는 말을 무색하게 저도 잘 봤어요.
시즌2 엔딩 보면 시즌3도 나오면 어떨지 궁금하네요./
