[talk] Byun Woo-seok beats Lim Young-woong to take 1st place in December advertising model brand reputation

Advertising Model Brand Reputation December 2024 Big Data Analysis Results

The analysis shows that 1st place is Byun Woo-seok, 2nd place is Lim Young-woong, and 3rd place is Blackpink.

The Korea Corporate Reputation Research Institute measured the brand reputation index by analyzing consumer behavior of 38,354,252 pieces of advertising model brand big data from November 4, 2024 to December 4, 2024, and measured the participation index, media index, communication index, and community index of advertising model brands. Compared to 28,334,367 pieces of advertising model brand big data from last November, it increased by 35.36%.

The Byun Woo-seok brand, which ranked first in advertising model brand reputation, was analyzed to have a brand reputation index of 3,069,433 with a participation index of 274,095, a media index of 275,585, a communication index of 1,199,670, and a community index of 1,320,083. Compared to the brand reputation index of 2,066,444 in November, it went up by 48.54%.