[talk] SPC Baskin-Robbins presents Untup Show at Innovation Store

SPC Baskin-Robbins announced on the 20th that it opened Workshop by Baskin-Robbins, a space for experimentation and creation that showcases next-generation product research and development capabilities including artificial technology, under the leadership of Vice President Hee-soo Heo.

At the innovation store Workshop, Baskin-Robbins holds an 'Untub Show' where they unveil the new ice cream flavor of the month that they release every month. They have been consistently presenting Untub Shows since June, when they launched the flavor of the month, 'Space Like Bonbon'.

Last August, actor Byun Woo-seok, who was selected as the Baskin-Robbins brand model, attended the event and received a great response. Byun Woo-seok, who received the Baskin-Robbins 'New Researcher' command, personally introduced the process of participating in the joint development of the September flavor of the month, 'Woo-seok is also an alien', including product planning, flavor ratio, and naming. Afterwards, he communicated with consumers who visited the site through programs such as development Q&A, mini games, and lucky draws.

Byun Woo-seok said, "I am very happy to be able to directly participate in the product development of Baskin-Robbins, a brand I usually enjoy eating," and "I hope that this month's flavor, 'Woo-seok is also an alien,' will be loved by consumers as I put a lot of thought into combining my favorite flavors."