[talk] What do you do when you play? Jongro Bookstore, who is Cho Seung-yeon? Wooz, discharged from the military, Seoul Song Festival, Dong-A Planning, Marronnier Park, identity.

Who is Jongro Bookstore, the "What Do You Do When You Play?" The online community is buzzing with speculation that the unsung contestant "Jongro Bookstore," who appeared at the "What Do You Do When You Play" Seoul Music Festival, is Cho Seung-yeon (Woods)'s first performance since his military discharge.

 

1. What do you do when you play? Jongro Bookstore. Why is it a hot topic?

On the July 27, 2025 broadcast of MBC's "Hangout with Yoo" Seoul Music Festival special, a contestant codenamed "Jongro Bookstore" appeared. With a short hair silhouette, sweet high notes, and even a stage that stimulated retro emotions! In particular, the two song selections — Nami's "Sad Destiny" and Byun Jin-seop's "To You Again" — perfectly matched the 80s sensibility, and even Yoo Jae-suk and Haha commented, "This guy is going to be popular."

 

 

2. Is the identity of Jongro Bookstore really Jo Seung-yeon?

The most widely speculated identity after the broadcast was WOODZ, real name Cho Seung-youn. This speculation has clear reasons. The timing of his discharge coincided perfectly with the broadcast, and his silhouette, beautiful voice, and even his singing style all closely resembled WOODZ's characteristics, increasing fans' confidence in his identity.

 

The timing of the broadcast coincides perfectly with the time immediately following discharge. Fans talk about his unique voice, high notes, and singing style The silhouette is identical, with short hair, a distinct nose, and a slender body. Community reaction immediately after the festival: "Anyone can see it's Jouz."

 

 

 

3. Will this be Woods' first official performance since his military discharge?

Cho Seung-youn enlisted in 2023 and was discharged in July 2025. His performance on "What Do You Do When You Play?" at Jongro Bookstore is effectively his first comeback on the entertainment and music scene since his discharge. Even during the practice sessions, he impressed the production team with his relaxed demeanor, live performance skills, and emotional interpretation. Fans responded with comments like, "He's definitely made for the stage," and "Now that his military service is over, is this the real kickoff?"

 

 

5. What was the community response?

The response after the broadcast was almost certain. "As soon as I heard his voice, it was Cho Seung-youn," "Myeongseong + high notes = Woozi," came out naturally. Many even remarked that the name "Jongro Bookstore" was surprisingly fitting. Fans were even more enthusiastic, with comments like, "The stage was crazy," and "It's touching to see him return to the stage right away," adding photo-isms and footage of the first pitch.

 

6. What is the identity of Dong-A Planning and Marronnier Park?

Another strong performer was Dong-A Planning. Using the name of a legendary entertainment agency from the 1980s as his nickname, he delivered a soulful rendition of Han Yeong-ae's "Nobody," leading to strong speculation about Ha Dong-gyun. Marronnier Park also garnered attention with a soulful rendition of Kim Do-hyang's "I Lived Like a Fool." The contestant who impressed with his heartfelt delivery and guitar playing was revealed to be Lee Juck.

The Seoul Music Festival is establishing itself as a culturally relevant event that transcends generations, thanks to its blind audition concept, where contestants compete solely on skill, without real names. Expectations are building for the next round, when the main lineup will be announced in earnest.

 

 

 

Q&A

Q. Who is Jongro Bookstore?

A. There has been no official announcement, but the most likely guess is that it is Seungyeon Cho (Woods).

Q. Has Seungyeon Cho been discharged from the military recently?

A. Yes, he was discharged in July 2025. "What Do You Do When You Play?" will likely be his first broadcast since returning.

Q. What song did you sing on stage at Jongro Bookstore?

A. I sang Nami's 'Sad Destiny' and Byun Jin-seop's 'To You Again' with great passion.

Q. What is the meaning of the name Jongro Bookstore?

A. It appears to be a concept name derived from ‘Jongro Bookstore,’ a representative retro space from the 80s and 90s.

Q. What is the format of the Seoul Music Festival?

A. It is a retro music project of <What do you do when you play?>, a blind music festival where contestants compete in the preliminary and final rounds using code names instead of their real names.

 

 

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