[talk] 8 Seconds, popular band Day6 and punk look pictorial released

Samsung C&T Fashion Group announced on the 26th that the brand 8 Seconds released a pictorial with the trendy band 'DAY6' for the 2024 fall/winter season with a sophisticated and restrained punk mood. DAY6 is a four-member male band that is currently topping major domestic music charts with their new song 'Melting' released earlier this month.

8 Seconds is carrying out a brand campaign with Day6 this fall/winter season. Since last August, they have been actively communicating with the 2030 generation by sequentially releasing various concept collection pictorials and video content. In particular, the one-part counseling center series that was introduced on the official SNS channel '8 Second TV' has garnered a hot response from fans, surpassing 1.15 million cumulative views since its release.

8 Seconds has released a new product with the Draft Punk concept inspired by bike sports.