[talk] Day6 Young K selected as Shinsegae Inter Roybee brand model

Day6 member Young K has been selected as the model for Shinsegae International's beauty brand.

On the 2nd, Shinsegae International's beauty brand Roybee announced that it had selected Young K, a member of the representative K-pop band Day6, as its model.

Roybee is a private cosmetics brand launched by Shinsegae International in 2020 to target the MZ generation (born in the early 1980s to early 2000s).

Roybee plans to select Young K as its model and launch an aggressive marketing campaign to fully establish brand awareness and market share.

I think Young-K and his image fit together really well