[talk] Papa Recipe, DAY6 selected as brand model

ABT Asia's skincare cosmetics brand 'PAPARECREPE' announced on the 1st that it has selected the popular band 'DAY6' as its brand model.

A representative from Papa Recipe explained that they chose DAY6, a band that sings about youth, as their honest and bright energy was deemed suitable for conveying the brand message.

Papa Recipe is a skincare brand that suggests the right skin recipe for healthy skin, and is comprised of lines that utilize raw ingredients such as blemish, eggplant, and tea tree.

In particular, they plan to focus their promotional activities on Papa Recipe's signature low-irritation exfoliating care product, the 'Enzyme Powder Cleanser 3 Types'.

The best-selling 'Blemish Enzyme Powder Cleanser' achieved cumulative sales of 20,000 units in just two weeks after entering Olive Young and achieved the No. 1 ranking in all online mall categories in June 2023.