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[All] DAY6, Umbro Ambassador 'STAND BY ME' campaign revealed!!
UMBRO, a British authentic sports brand of Saint Korea (CEO Motonari Shimizu), has selected the four-member male band DAY6 as its new brand ambassador for this season and has unveiled the 'STAND BY ME' campaign.
In this collection, Umbro wanted to convey the message that the members are always with us by contrasting their most personal moments where they draw inspiration from each other with the glamorous moments when they perform on stage.
In particular, this HBL collection pictorial draws attention by presenting Umbro's brand history and Day6's creative aura with a cinematic perspective.
The HBL collection, which contains Umbro's unique heritage and 100 years of archives, consists of windbreakers, jogger pants, anoraks, and track sets in a variety of colors with a casual yet sporty mood.
[Source] Apparel News (http://www.apparelnews.co.kr/)