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Umbro has unveiled the 'STAND BY ME' campaign with DAY6.
In this collection, Umbro wanted to convey the message that they are always with us by contrasting the most personal moments where the members draw their own inspiration with the splendid moments when they perform on stage. In particular, in this HBL collection pictorial, Umbro's brand history and Day6's creative aura were portrayed with a cinematic perspective.