[talk] Baekhyun held a pop-up store at The Hyundai Seoul in Yeouido

Baekhyun, who made a comeback with his 5th mini album Essence of Reverie, will be opening a pop-up store at The Hyundai Seoul in Yeouido and showcasing various contents such as exhibitions that match the album concept. This event will continue not only in Korea but also overseas, and he will be holding pop-up events in 8 cities to provide special experiences for fans. He said that his recently released album sold over 1 million copies in just 3 days, recording the highest initial sales among solo artist albums released in 2025. We are also looking forward to Baekhyun's first solo world tour, which has captured the hearts of both domestic and international fans.