[소통] Puradak Advertisement Whispered by Yoonjung Ko, Differentiating Through New Attempts

It is said that the new advertisement for Puradak Chicken, produced by Jeil Planning, is breaking the mold of existing chicken advertisements and is getting a good response from consumers. While chicken advertisements usually focus only on the crispy texture or appetizing visuals, this Black Alio advertisement emphasizes Puradak's sophisticated and unique identity, providing a differentiated image and a unique experience.

The advertisement features actress Go Yoon-jung wearing a black dot dress that visually represents the image of Black Alio.

The close-up shot of Go Yoon-jung's face creates a sophisticated atmosphere that is more like a cosmetics commercial than a chicken commercial.

This advertisement concept, which is different from existing chicken advertisements, is in line with Go Yoon-jung's "Not the things that come to mind when you think of chicken" and "Can't we do something a little different?" in the "FIND YOUR TASTE" episode.

The music in the commercial also creates a different atmosphere from the existing chicken commercials. The sophisticated atmosphere is further enhanced by the drum music that was played directly, and the props in the commercial, such as the old TV, old-fashioned computer, and nostalgic carousel, create a unique image of Black Alio through an atmosphere that encompasses the past and present.

An official from Jeil Planning who participated in this advertisement explained, "We wanted to maximize the appeal of Black Alio with its sophisticated identity and new messages, and deliver various messages through three advertisements with different themes." He added, "We made it so that consumers can naturally feel the differentiated value of Black Alio and experience the unique taste and differentiation of Puradak chicken." ^^