[All] The Jeonggwanjang advertisement has ended

Singer Lim Young-woong. [Photo = KGC Ginseng Corporation]

Due to the termination of the contract with Lim Young-woong, this year's Family Month (May) marketing will be conducted without the Jeonggwanjang brand model.

In particular, unlike last year when they carried out integrated marketing for 'Jeonggwanjang' led by Im Young-woong, they are focusing on promoting each individual brand. They used Chun Woo-hee as the Everytime model and Jeon Do-yeon as the Garden of Life model, and other Jeonggwanjang advertisements have shifted to using regular models rather than stars.

A KGC Ginseng Corporation official said, "Lim Young-woong's model contract has ended," and "we are not operating a big model for this year's Family Month."

Korea Ginseng Corporation has enjoyed some of the Lim Young-woong effect since selecting Lim Young-woong as the model for Jeonggwanjang last year. From April 24 to May 1 last year, when the Family Month promotion began, 20,000 customers newly signed up for Jeonggwanjang members over the course of eight days. This is a 72% increase compared to the same period of the Family Month promotion in 2023. The number of purchases also increased by 25% during the same period.

At that time, the Lim Young-woong advertisement video uploaded on the Jeonggwanjang YouTube channel surpassed 2 million views in just 40 hours after its release, and the so-called 'Woongji Pilgrimage' (visiting places related to Lim Young-woong as if on a pilgrimage to a holy site) became popular among Lim Young-woong's fandom, in which they visited Lim Young-woong's life-size statues and Lim Young-woong billboards installed in Jeonggwanjang stores nationwide. Inspired by this, Korea Ginseng Corporation held a Lim Young-woong's life-size statue SNS certification shot event, which gained attention with hundreds of participants in just one day.

The Jeonggwanjang advertisement has ended

The model fee is expensive, so I'm telling you this haha