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[Sports Seoul | Reporter Bae Woo-geun] Singer Lim Young-woong has proven his brand power once again.
He has expanded his scope of activities from music activities that cross between trot and ballads to OTT content and OSTs, and is now on par with Son Heung-min and BTS in star brand reputation.
On the 29th, the Korea Corporate Reputation Research Institute announced the results of the analysis of big data on star brand reputation in May 2025. Lim Young-woong ranked 3rd in this analysis. Son Heung-min ranked 1st, and BTS ranked 2nd.
Lim Young-woong's brand was calculated as ▲Participation Index 773,639 ▲Media Index 1,596,383 ▲Communication Index 2,916,197 ▲Community Index 2,721,068, with a total brand reputation index of 8,007,287. This is a 2.05% increase from April (7,846,690).
This analysis was conducted based on 270 million pieces (272,723,916 items) of big data related to stars measured over a period of one month from April 29 to May 29, 2025. It is the result of a comprehensive analysis of participation, media, communication, and community items through consumers' online behavior.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, analyzed, “Lim Young-woong’s brand is showing strong fandom power on various platforms such as OTT, OST, and music sources.”
1st and 2nd place are also very competitive
Congratulations, hero.