[All] The power of trust

[Sports Seoul | Reporter Bae Woo-geun] Singer Lim Young-woong has proven his worth as a 'trusted model' in the advertising industry.

According to the June 2025 advertising model brand reputation announced by the Korea Corporate Reputation Research Institute on the 3rd, Lim Young-woong ranked 3rd. The brand reputation index was a whopping 2,233,670. This is a whopping 61.76% increase from the 1,388,810 recorded in May.

Lim Young-woong recorded a participation index of 247,072, a media index of 377,397, a communication index of 955,292, and a community index of 653,908, proving his brand reliability by showing consistently high scores in all four indices.

The brand reputation index is a figure that comprehensively reflects consumer behavior, interest, and online traffic beyond simple awareness or fandom size. From a company's perspective, it is an indicator that can determine whether 'this advertising model can lead to actual consumption behavior.'

In particular, Lim Young-woong is an artist with clear strengths as an advertising model. The analysis is that his clean image, popularity across all generations, and trust-based fandom power are effective in simultaneously increasing brand messages and product reliability.

In fact, Lim Young-woong has been active as an advertising model in various fields such as health functional foods, finance, food and beverage, and communications until recently, and many brands have unanimously stated that “the Lim Young-woong effect definitely exists.”

Meanwhile, the Korea Corporate Reputation Research Institute analyzed 40,749,125 pieces of big data related to advertising model brands from May 3 to June 3 for this survey. This is an increase of approximately 50% compared to May, suggesting that consumer interest in and response to advertising has increased to that extent.

I don't believe it haha

It's a model that I trust and use, right? Haha