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Singer Lim Young-woong's popularity shined as he ranked in the top 2 of the Star Brand Reputation in June.
According to the analysis results of the June 2025 big data for the Star Brand Reputation announced by the Korea Enterprise Reputation Research Institute on June 30, Lim Young-woong ranked 2nd. BTS ranked 1st, and So Ji-sub ranked 3rd. Son Heung-min and Big Bang ranked 4th and 5th, respectively.
Lim Young-woong's brand reputation index was analyzed to be 7,694,980, with a participation index of 698,289, a media index of 1,480,398, a communication index of 2,865,668, and a community index of 2,650,626.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, analyzed the brand, saying, "Lim Young-woong's brand maintained its second place along with the powerful fandom power of Youngwoong Sidae."
The Korea Corporate Reputation Research Institute measured the participation index, media index, communication index, and community index of star brands through consumer behavior analysis of 288,109,312 star brand big data measured from May 29, 2025 to June 29, 2025. Compared to 272,723,916 star brand big data from May, it increased by 5.64%.
The brand reputation index is an index created through brand big data analysis, which finds that consumers' online habits have a great influence on brand consumption. Star brand reputation analysis can measure the relationship between consumers, positive and negative evaluations, media interest, and consumer interest and communication volume for star brands.
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