[talk] Lim Young-woong Effect… ‘Sunshine’ Ranks 1st in Brand Satisfaction for 4 Consecutive Years

Daesang Cheongjeongwon announced on the 22nd that its soy sauce brand 'Haetsaldam-eun' and soy sauce brand 'Sunchang' won first place in three categories: soy sauce, red pepper paste, and doenjang in the '2024 Brand Customer Satisfaction Index.'

The 'Brand Customer Satisfaction Index (BCSI)' is a nationwide survey conducted by the Korea Marketing Association and Consumer Evaluation, an evaluation agency. The survey is conducted on consumers who use products and services by industry.

'Sunshine' has been ranked first for four consecutive years since 2020

Marketing activities that prioritized active communication also received favorable reviews. Last year, singer Lim Young-woong, who has been active as 'Human Sunshine', extended the brand model contract and carried out various activities to convey the brand identity of 'sincerity'. The 'Sunshine Hero Label' package, which applied Lim Young-woong's photo to representative products, was introduced. A Sunshine booth was also operated at the site of Lim Young-woong's concert 'IM HERO 2024'.

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They say that Lim Young-woong's advertisement is very effective.

https://n.news.naver.com/article/016/0002338724?sid=101