[talk] Lim Young-woong beats Yoo Jae-suk, Byun Woo-suk, and Son Heung-min… 1st place in advertising model reputation
Lim Young-woong took first place in advertising model brand reputation.
According to the Korea Corporate Reputation Research Institute on the 2nd, Lim Young-woong ranked first in advertising model brand reputation in August 2024, followed by Ma Dong-seok, Yoo Jae-seok, Byun Woo-seok, and Son Heung-min.
Lim Young-woong's brand, which ranked first in advertising model brand reputation, was analyzed to have a brand reputation index of 2,399,824 with a participation index of 406,958, a media index of 458,483, a communication index of 617,835, and a community index of 916,549. Compared to the brand reputation index of 1,991,745 in July, it went up by 20.49%.
2nd place, Ma Dong-seok's brand was analyzed to have a brand reputation index of 1,528,728 with a participation index of 150,625, a media index of 261,323, a communication index of 438,654, and a community index of 678,126. Compared to the brand reputation index of 1,051,324 in July, it went up by 45.41%.
4th place, Byun Woo-seok's brand was analyzed to have a brand reputation index of 1,429,189 with a participation index of 321,015, a media index of 285,001, a communication index of 360,097, and a community index of 463,076. Compared to the brand reputation index of 1,517,972 in July, it has decreased by 5.85%.
5th place, Son Heung-min's brand was analyzed to have a brand reputation index of 1,166,566 with a participation index of 313,628, a media index of 321,901, a communication index of 217,935, and a community index of 313,102. Compared to the brand reputation index of 810,050 in July, it went up by 44.01%.
According to Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, “According to the results of the analysis of brand big data for advertising model brand reputation in August 2024, Lim Young-woong’s brand ranked first. When analyzing the advertising model brand category, it increased by 1.23% compared to 28,724,791 pieces of advertising model brand big data from July. A detailed analysis shows that brand consumption decreased by 6.84%, brand issues decreased by 9.28%, brand communication decreased by 22.31%, and brand diffusion increased by 31.39%.”
Then, “In the link analysis of the Lim Young-woong advertisement brand, which ranked first in the advertising model brand reputation in August 2024, ‘suitable, suitable, choose’ came out high, and in the keyword analysis, ‘Hana Bank, Samdasoo, Cheongjeongwon’ came out high. In the positivity/negativity ratio analysis of the Lim Young-woong advertisement brand, the positivity ratio was analyzed to be 86.14%,” the brand big data analysis showed.
The August 2024 advertising model brand reputation survey was conducted through brand big data analysis on Lim Young-woong, Ma Dong-seok, Yoo Jae-suk, Byun Woo-seok, Son Heung-min, Cha Eun-woo, Lee Jung-jae, BTS, Ive, Seventeen, Kim Jong-kook, Kim Soo-hyun, Lee Hyo-ri, Ryu Hyun-jin, IU, Lee Chan-won, Son Seok-gu, aespa, Won Bin, Young Tak, Gong Yoo, Kim Yuna, Lee Byung-hun, Red Velvet, Illit, Park Seo-joon, Park Bo-gum, NCT, Le Seraphim, Taeyeon, Psy, Jeon Hyun-moo, Lee Seo-jin, Jo Jung-seok, Jung Woo-sung, Blackpink, Shin Dong-yup, Yoona, Kim Dong-hyun, Kim Yoo-jung, Kim Hye-soo, Kim Go-eun, Park Jae-beom, Jang Yoon-jeong, Lee Young-ae, Jo In-sung, Kang Ho-dong, Park Eun-bin, Hyun Bin, and Song Kang-ho.
The Korea Corporate Reputation Research Institute measured the brand reputation index by analyzing consumer behavior of 29,078,402 pieces of advertising model brand big data from July 2, 2024 to August 2, 2024, and measured the participation index, media index, communication index, and community index of advertising model brands. Compared to 28,724,791 pieces of advertising model brand big data from July, it increased by 1.23%.