[talk] "Mom, Hero, I'll Go Watch a Movie" The Power of Senior Fandom That Surpassed 10 Billion Won

The newly emerging group is the senior fandom.

It is said that the baby boomer generation (the generation born from the social trend of the baby boom after the war) with cultural experience and economic capital of youth was very active.

The artist who received the hottest cheers was singer Lim Young-woong.

Beyond existing concerts and advertisements, it also created a syndrome in theaters, and 'Im Young-woong: I'm Hero the Stadium (KRW 10,117,317,500),' which contained a live concert, surpassed KRW 10 billion in sales.

The cumulative number of viewers is 357,865. This is equivalent to 48.7% of the total number of live theater audiences this year, which is 723,000.

It is said that the existing MZ fandom has a stronger tendency to use content based on tastes and values.

If you look into Kakao Entertainment's webtoon 'Idol from Another World Beyond Dimension', which started out as a virtual girl group, you can see that the crowdfunding amount for the webtoon volume and goods exceeded 8.8 billion won.

About 35,000 people participated, and the average donation per person was calculated to be 250,000 won.