[All] Hana Bank's video advertisement has appeared.

A new video advertisement for 'Hana Bank' featuring national singer Lim Young-woong has been released.

The video of Lim Young-woong, released on Hana Bank's YouTube channel 'Hana TV [Hana Bank]' on the 20th, is gathering attention. Uploaded under the title 'My pension is also from Hana Bank!', the video is attracting a lot of attention, especially because of Lim Young-woong's appearance.

Lim Young-woong/Hana One Q

In the video, Lim Young-woong touches each chair in the empty auditorium. Each chair has the names and wishes of different customers engraved on it. The chairs contain the wishes of customers, such as "Kwon Mi-hee, who hopes her children grow up well," "Lee Mi-jeong, who wants to travel more," and "Han Young-soon, who wants to stay healthy like she is now." While touching these chairs, Lim Young-woong says, "I want to protect the hearts of each and every one of you who want to continue living happily like now, for the rest of your life. Hana Bank will protect your precious pension for the rest of your life. My pension is also from Hana Bank," naturally expressing the message of Hana Bank's wishes.

Lim Young-woong's soft and trustworthy voice conveys this message even more touchingly, and plays a big role in increasing the public's trust in Hana Bank. Lim Young-woong's narration gives a warm feeling, as if an old friend is giving sincere advice.

'Hana TV [Hana Bank]'/Video capture

This video is special in that it goes beyond a simple advertisement and contains the wishes of customers. The wishes of customers contained in each chair signify the promise of Hana Bank to go beyond a simple financial institution and accompany customers on their life journey. In particular, by conveying this message, Lim Young-woong is imprinting the image of Hana Bank as a more friendly and trustworthy bank.

This video, which is gaining more attention due to Lim Young-woong’s appearance, clearly shows Hana Bank’s philosophy of handling pensions as part of its financial services. The promise to protect customers’ precious pensions for life goes beyond simply providing financial products and comes across as accompanying customers’ lives. This shows Hana Bank’s will to respect the diverse wishes of customers and grow together with them.

'Hana TV [Hana Bank]'/Video capture

'Hana TV [Hana Bank]'/Video capture

This video is greatly contributing to strengthening Hana Bank’s brand image, and is capturing the hearts of customers with Lim Young-woong’s soft voice. Through this campaign, Hana Bank is expected to establish itself as a lifelong bank that truly contributes to the lives of customers.

Hana Bank video ad has appeared

I feel confident in Hana Bank