[talk] Chaeryeong selected as the model for 'This Time of Year' advertisement!!

ITZY's Chaeryeong selected as advertising model for Binggrae's 'Yomamtae' 20th anniversary

This advertising campaign cleverly interpreted the key attribute of this time of year, 'yogurt' ice cream, as a play on words using the word 'yogurt', which has ambiguous meaning. Chaeryeong, a member of K-pop girl group 'ITZY', was chosen as the model for the campaign. In fact, Chaeryeong often revealed on broadcasts that this is the ice cream she enjoys the most at this time of year, so synergy is expected.

The commercial video can be found on various channels, including Binggrae’s official YouTube and SNS.

A BINGGRAE official said, “We were able to celebrate our 20th anniversary thanks to the love from our consumers,” and added, “We hope that this advertising campaign will convey the refreshing charm of this time of year to consumers.”

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