[talk] New Balance, Ambassador IU and Lively S/S Styling Presented

New Balance, a global sports brand operated by E-Land World (CEO Dong-ju Cho), has released a 'Ready to Spring/Summer' concept pictorial with ambassador IU. New Balance is introducing a lineup of new products with a refreshing mood for the 2025 spring/summer season.

In the pictorial, you can see IU's bright and lively appearance, styled with NB Flying Lightweight Windbreaker and Women's Ringer T-shirt. The NB Flying Lightweight Windbreaker has a sporty color scheme and thin thickness, so it can be worn until midsummer. It uses ultra-light material with a subtle sheen to provide a light and comfortable fit, and details such as mesh zippers, pocket zippers, and hem strings make it suitable for active activities.

The Women's Ringer T-shirt is made of cool and soft functional material and has a three-dimensional lettering arch logo to complete a refreshing spring and summer style. It boasts high versatility as it can be styled harmoniously with various items such as denim, skirts, and track pants.