[All] The pictorial photos are so cute

Singer and actress IU's pictorial for a sports brand has been released.

This pictorial was conducted with the concept of 'Ready to Spring/Summer' along with a lineup of new products with a refreshing mood to welcome spring. In the pictorial, IU exuded a bright and lively charm by styling a flying lightweight windbreaker and a women's ringer t-shirt.

Meanwhile, IU chose the MBC drama '21st Century Grand Prince' (tentative title) as her next project, following the Netflix series 'Cheated on You' that was last released last month. '21st Century Grand Prince's Wife' is set in the 21st century constitutional monarchy of the Republic of Korea. It is a romance that breaks down status between a woman who has everything but is annoyed because her status is merely a 'commoner' and a man who is the son of the king but is sad because he cannot have anything. It is the winning work of the MBC drama script contest, and MBC and Kakao Entertainment will be in charge of production. It is aiming to air in the second half of 2025.

IU, so cute that you wonder if she can be this cute, so 'lovely' [Photoshoot]

IU will play the role of Sung Hee-joo, the second daughter of a wealthy family with a silver spoon in her mouth, who has both beauty and intelligence, as well as a fierce competitive spirit. She is a character whose commoner status, which she thought was nothing special, becomes an obstacle in her life, and she becomes entangled with Prince Ian. Byun Woo-seok has been cast as her counterpart, Prince Ian.

The pictorial photos are so cute

It's really lovely itself