[talk] Congratulations on reaching 100 million views.

[Sports Chosun Reporter Moon Ji-yeon] Singer IU is continuing to deliver good news. IU's music video for "Love Wins All" has set another record by surpassing 100 million views on YouTube.

According to her agency EDAM Entertainment, as of 12:27 AM on the 19th, IU's "Love Wins All" music video reached 100 million views. This is IU's 9th music video to reach 100 million views, following "Twenty-Three," "Through the Night," "Palette," "Bbi Bbi," "Blueming," "Eight," "Celebrity," and "Lilac."

Released in January of last year, "Love Wins All" was the pre-release track for IU's sixth mini-album, "The Winning," and received enthusiastic response both domestically and internationally. Immediately following its release, the song topped major music charts including Melon TOP 100 and HOT 100, Genie, and Bugs, and also topped iTunes Top Songs charts in 23 countries. That same year, IU was selected as the Korean representative for Billboard's "Global No. 1 Artist Series."


Congratulations on reaching 100 million views.
The music video for "Love Wins All" also garnered explosive attention immediately after its release, thanks to the passionate performances of IU and BTS's V, director Uhm Tae-hwa's direction, and the cinematic narrative and visual beauty. It topped YouTube's trending videos in 73 countries, and its cinematic narrative and visual beauty led to repeated viewings, continuing its steady popularity to this day. With this 100 million-view milestone, IU has achieved yet another significant milestone.

Meanwhile, IU's new song "Bye, Summer" is receiving much love, topping major domestic music charts. Forbes in the US called IU the "Queen of K-Pop and K-Drama" and mentioned the release of her new song, and it is also drawing attention overseas, topping international iTunes charts. IU's pop-up store "Found at Eight" is currently open at The Hyundai Seoul, and IU is currently busy filming her next drama, "21st Century Grand Prince's Wife."