[All] IU, the winning shirt look… Lazy + innocent atmosphere in bed [Photoshoot]

The advertising campaign for a jewelry brand featuring singer IU as its muse has been revealed.

This campaign featured IU enjoying a leisurely and cozy moment of relaxation with the concept of 'QUIET WHISPER', along with various jewelry styling.

In the photos, IU caught everyone's attention with her languid yet innocent vibe under the dazzling sunlight. She showed off various poses while lying on the bed wearing an oversized white shirt. In another cut, she matched a chic all-black look with rose gold jewelry to maximize the sophisticated vibe.

Matching it with an oversized white shirt, which is every man's dream, is so innocent and pretty!