[talk] Why is IU so popular? 9 reasons why IU continues to enjoy overwhelming popularity

9 reasons why IU continues to enjoy overwhelming popularity

IU (Lee Ji-eun), one of Korea's most popular singer-songwriters and actresses, is currently holding her world tour, "2024 IU HER WORLD TOUR CONCERT," which began in Seoul in March 2024.

The concert in Tokyo will be IU's first in 12 years. On this occasion, we will introduce the secret behind her popularity as the "legendary Korean singer" who has continued to set various records since her debut, along with some specific anecdotes.

1. Overcoming a difficult childhood to become a singer

IU had a financially difficult childhood. She famously lived in a small one-room apartment with her brother and grandmother due to her parents' debts. To support the family, her grandmother sold accessories at the market and sometimes they had to survive on just potatoes.

IU is said to be one of the reasons why her story of overcoming difficulties is so inspiring to fans.

2. Her outstanding singing ability made her a star

IU debuted in 2008 and rose to fame with hits such as "Good Day" and "You & I." Her crystal clear vocals and triple-high notes captured the hearts of many and she quickly rose to the top of the charts.

To date, IU has achieved 22 perfect all-kills on the digital sales charts, far ahead of other artists.

3. Deep love and dedication to their fans

IU is known for her fan service, providing cushions for fans at her concerts and going out of her way to make sure they have a comfortable experience.

At the 10th anniversary fan event, she showed her deep affection by dressing up in a costume and interacting with her fans. Stories like this have only made IU's fandom even stronger.

4. Growing as an artist by writing his own songs

When IU debuted, she sang songs written by producers, but now she has grown into a singer-songwriter who writes many of her own songs. Her hit songs, especially "Twenty-Three" and "Palette," are highly regarded as works that reflect her inner self. In 2017, she was recognized for her talent as a songwriter and won the grand prize at a major music awards ceremony.

5. His acting skills led to success as an actor

IU has also demonstrated her outstanding talent as an actress, receiving high praise for her performances in the dramas "My Mister" and "Hotel Del Luna."

Her acting is sensitive and realistic, and she especially portrayed a charismatic character in "Hotel Del Luna," which garnered high ratings both in Korea and overseas.

6. Cumulative donations amounting to hundreds of millions of yen and social contributions

Also known as the "Donation Angel," IU makes large donations every year on Children's Day and her birthday.

As of 2023, the cumulative donation amount is said to exceed 500 million yen. As part of the donation activities, she has been recognized for her contributions to society, such as providing products together with the companies she serves as an advertising model for.

7. Her presence as the queen of commercials

As of 2022, she is an advertising model for more than 13 companies, and her annual income is said to be about 1.3 billion yen. IU's advertisements are highly popular, and she is active in various brands, especially "Chamisul" and "New Balance".

In Korea, she is known as the "most liked CM model" and has been ranked first in the CM favorability rankings.

8. Her influence as a fashion icon

IU is also known as a fashion icon who sets trends. Her casual clothes, such as her Nordie tracksuits and checkered shirts, have been popular among the masses and have shaped fashion trends in Korea. In recent years, she has been active as a global ambassador for Gucci, attracting attention in the global fashion world.

9. Global influence and fan support

Since her debut in Japan in 2012, IU has gained many fans in Japan and other Asian countries. In 2024, she is scheduled to perform in Japan for the first time in about 12 years, and many fans are eagerly awaiting her return. IU's music, acting, and humanity will continue to touch the hearts of fans around the world.

So, we have looked into 9 reasons why IU is so popular! Thanks to this, I feel like I am falling for her charm, and I am so happy!

💌If you want to know more about IU, click the link below!

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➡️ Sparkling and colorful photos of IU

➡️ IU's profile

➡️ IU's official Instagram