[All] I like the sound source of Ive X Pepsi's 'SUMMER FESTA'!

Ive X Pepsi 'SUMMER FESTA' I like the song!

‘The popular idol group that Jang Won-young, the advertising icon who is receiving explosive attention for her ’ original thinking, is a member of All members of IVE will be with Pepsi in the summer of 2024, following 2023.

The song ‘I Want(I WANT)’ released as a Pepsi campaign in 2023 swept various music charts

and the music video recorded over 30 million views, receiving much attention and love

and joining hands with Pepsi in 2024 lang="EN-US">‘2024 Pepsi Campaign’ was carried out.

2024 Pepsi Campaign Partner Ive's new song ‘Summer Festa(SUMMER FESTA)’ attracted a lot of attention as soon as the sound source was released, rising in the rankings of various music sites.

The music video released together with the song features the refreshing appearances of the Ive members,

and the new Pepsi logo that has changed for the first time in 13 years,

‘Pepsi Zero Sugar Lime’ continued its unusual popularity!

Here, the members' vivid lime-colored outfits and refreshing charms make the product stand out even more. Ive and Pepsi released the ‘Summer Festa along with the music video. The challenge was also introduced, and ,

It attracted great attention from the MZ generation by utilizing fun and easy-to-follow finger point choreography, and it was a box office hit.

In the summer of 2025, our Ive X Pepsi will release a collaboration song!