Ive's Jang Won-young shined with popularity, taking first place in the individual girl group brand reputation rankings in August.
According to the results of the August 2024 big data analysis of girl group individual brand reputation announced by the Korea Enterprise Reputation Research Institute on August 18, Jang Won-young ranked first. Following Ive's Jang Won-young in first place, aespa's Karina was in second place, Cignature's Jiwon was in third place, Ive's Ahn Yu-jin was in fourth place, and aespa's Winter was in fifth place.
The Ive Jang Won-young brand, which ranked first in girl group individual brand reputation, was analyzed to have a brand reputation index of 5,671,379, with a participation index of 1,499,780, a media index of 1,396,230, a communication index of 1,047,205, and a community index of 1,728,163.
Koo Chang-hwan, the director of the Korea Enterprise Reputation Research Institute, analyzed the brand, saying, "In link analysis, the Ive Jang Won-young brand, which ranked first in girl group individual brand reputation in August 2024, showed high scores for 'lovely, positive, and growing', and in keyword analysis, 'Won-young turn, Won-young's way of thinking, and Lucky Viki'. In positivity/negativity ratio analysis, the positivity ratio was analyzed to be 91.07%."
The Korea Enterprise Reputation Research Institute extracted 95,745,561 pieces of brand big data on 675 girl group members from July 18, 2024 to August 18, 2024 for the analysis of girl group individual brand reputation big data in August 2024, and analyzed the brand reputation index with participation index, media index, communication index, and community index created through analysis of consumer behavior on girl group individual brands. Compared to 110,977,299 pieces of girl group individual brand big data in July, it decreased by 13.73%.
The brand reputation index is an index created through brand big data analysis that finds that consumers' online habits have a great influence on brand consumption. Through the analysis of girl group individual brand reputation, it is possible to measure positive and negative evaluations, media interest, and consumer interest and communication volume for girl group individual brands. The analysis of girl group individual brand reputation also includes a brand value evaluation analysis that measures brand influence.
The top 30 girl group individual brand reputation rankings for August 2024 were analyzed in the following order: Irene Jang Won-young, aespa Karina, cignature Jiwon, Irene Ahn Yu-jin, aespa Winter, Girls' Generation Taeyeon, Apink Jung Eun-ji, Kiss of Life Natty, Blackpink Jennie, Red Velvet Seulgi, Twice Nayeon, Le Seraphim Kim Chae-won, Red Velvet Joy, Twice Jeongyeon, Blackpink Lisa, aespa Giselle, Le Seraphim Sakura, aespa Ningning, New Jeans Hani, Red Velvet Irene, Blackpink Jisoo, Twice Sana, Twice Jihyo, Irene Ray, Red Velvet Wendy, Twice Mina, Red Velvet Yeri, Le Seraphim Kazuha, Kiss of Life Belle, Oh My Girl Yooa.
2nd place, the Espa Karina brand was analyzed to have a brand reputation index of 5,473,424 with a participation index of 1,715,598, a media index of 1,265,920, a communication index of 1,107,498, and a community index of 1,384,407. Compared to the brand reputation index of 7,210,532 in July, it has decreased by 24.09%.
3rd place, the Signature Support Brand was analyzed to have a brand reputation index of 3,730,451 with a participation index of 418,604, a media index of 413,909, a communication index of 1,532,353, and a community index of 1,365,585. Compared to the brand reputation index of 2,977,584 in July, it went up by 25.28%.
4th place, Ive Anyujin brand was analyzed to have a brand reputation index of 3,714,334 with a participation index of 1,086,389, a media index of 1,009,543, a communication index of 634,858, and a community index of 983,544. Compared to the brand reputation index of 3,306,874 in July, it went up by 12.32%.
5th place, the aespa Winter brand was analyzed to have a brand reputation index of 3,655,531 with a participation index of 915,403, a media index of 845,323, a communication index of 657,278, and a community index of 1,237,528. Compared to the brand reputation index of 2,575,372 in July, it went up by 41.94%.
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