[talk] Hana Bank, Campaign… ‘Game Character’ Ive An Yu-jin Appears

Hana Bank announced on the 2nd that it will be conducting an advertising campaign titled 'Retirement Pension, IRP is Hana Bank' with singer Ahn Yu-jin.

The advertisement for 'Retirement Pension, IRP is Hana Bank' features Hana Financial Group's advertising model, Ahn Yu-jin. In the advertisement, Ahn Yu-jin uniquely expresses the friendly image of Hana Bank, which is leading the retirement pension market as the 'No. 1 bank specializing in pensions', with her characteristically cheerful and cute appearance.

An Yu-jin is depicted collecting 'HANA' coins and personally completing missions given to her in a classic game style. In addition, Hana Bank's mascots, 'Byeoldori and Byeolsongi', are expressed in 3D graphics to capture a retro feel.

The addictive melody heard throughout the commercial is based on 8-bit game sounds that anyone in their 30s or 40s can relate to, and is expected to receive a lot of attention and love.

A Hana Bank official said, "You can see the various charms of hexagonal idol singer Ahn Yu-jin through the 'Retirement Pension, IRP is Hana Bank' advertising campaign," adding, "With Hana Bank, retirement pensions, which used to be somewhat difficult to access, will now be more easily accessible."