[talk] 'Debut 3rd Anniversary' Ive, 'MMA 2024' Triple Crown Double Happiness "I Will Not Forget the Weight"

[OSEN=Reporter Jang Woo-young] Group IVE has won three crowns a day before their third debut anniversary.

At the '2024 Melon Music Awards (hereafter referred to as 'MMA 2024')' held at Inspire Arena in Yeongjongdo, Incheon on the 30th of last month, Ive won 'Best Music Video' and the main prize 'Millions TOP10' for 'HEYA', the title song of 'IVE SWITCH', and the 'Global Artist Female Category' in recognition of her global activities through her world tour throughout the year, becoming a triple crown winner.

Leader Ahn Yu-jin said through her agency Starship Entertainment, “I’m happy just to be able to participate in such an honorable event, but I’m also touched to receive an award. This stage and the award were both possible because of DIVE (official fan club name). We won’t forget the weight of this award and will always show you the best stage, so I hope you’ll continue to be with Ive in the future.”

He continued, “I’ve been busy with my world tour this year, so I feel like I’m receiving this as a way to repay that gratitude, which motivates me. Also, I performed ‘Ice Queen’ for the first time at the ‘2024 Melon Music Awards,’ and I was so proud and touched that many audience members, including Dive, cheered for me. I will continue to be an Ive who presents diverse stages and has a positive influence in the future. I hope you all have high expectations.”


View original image Broadcast screen Ive's stage also created a picturesque atmosphere. First, Jang Won-young opened the show with a stage with ballet dancer Kang Kyung-ho, and the members also showed off their individual charms and visuals, capturing attention. Ive showed off an elegant dance line with a ballet performance with the ballet company, and added grandeur by completing a fairytale-like stage with a ballet that was elegant yet reminiscent of a swan.

The 'Ice Queen' stage, which was revealed for the first time, decorated the stage with a proud yet cold mood that matched the song's title. The 'Accendio' stage featured Lay and Lee Seo's pair choreography, and An Yu-jin's captivating dance break, which was not seen in the previous stage, provided upgraded visual pleasure and abundant fun.

Meanwhile, Ive will be holding a live broadcast on his official YouTube channel at 6 PM on the 1st to celebrate his 3rd debut anniversary.

Congratulations to Ive MMA 2024 Triple Crown Champion!