[talk] Dongwon F&B, Ive An Yu-jin CM song is popular… Dongwon Matcham ‘Advertising Awards’ Gold Prize

Dongwon F&B announced on the 2nd that the 'Dongwon Matcham' campaign video won the gold prize in the audio category at the '2024 Korea Advertising Awards'.

The Dongwon Matcham campaign is characterized by its emphasis on product usability and convenience, with the concept of 'Open, the era of ready-to-eat tuna.' The advertisement attracted a lot of attention with its addictive CM song and the lively shoulder dance of girl group I.B member Ahn Yu-jin.

The Dongwon Tuna campaign, which has featured Ahn Yu-jin since 2022, has also been popular on various social media platforms. The first commercial featuring Ahn Yu-jin has surpassed 14 million cumulative views on YouTube, making it one of the most popular YouTube commercials of 2022. The 'Dongwon Tuna One Breath, One Can' challenge was also selected as an excellent commercial by TikTok.

A Dongwon F&B official said, “We planned a highly addictive CM song to effectively convey the convenience of Dongwon Matcham to young consumers in their 20s and 30s,” adding, “We will continue to create a brand image that consumers can empathize with and feel friendly towards through various marketing activities.”