[talk] Ive, 'After Like' music video surpasses 300 million views... Expectations for January comeback rise

(IVE) has once again made its presence felt in the music industry ahead of their comeback in January next year. Starship Entertainment revealed that the music video for Ive's hit song 'After Like' has surpassed 300 million views on YouTube. 'After Like' was released on August 22, 2022 and has been loved by fans for its diverse genres.

This song achieved a 'perfect all-kill' by topping the charts of various music platforms immediately after its release. It also proved its popularity by winning 14 awards on major music shows. 'After Like' was also highly evaluated overseas, ranking on the Billboard Global 200 and Billboard Global (excluding the US) charts for 17 and 25 weeks, respectively.

This music video, produced by director Noh Sang-yoon and Pasicom, captured the public's attention with its unique visual beauty and concept. In particular, the splendid directing reminiscent of CG and the colorful visuals of the Ive members left a strong impression on fans around the world.

The lyrics of 'After Like' contain a bold message for Generation Z, and along with its addictive melody, it gained huge popularity, leading to parodies and challenges on various platforms. This craze also garnered attention from Billboard and various foreign media outlets, and contributed greatly to the formation of a fandom by revealing Ive's unique team color.

At the same time, Ive has successfully completed a world tour of 37 concerts in 28 cities across 19 countries this year, solidifying their position in the global music market. Their upcoming comeback in January is highly anticipated by fans and the public.